Specifications locked in PDFs
Catalogs and spec sheets are PDFs; web pages only show a product photo and a brief description.
We use CMS BEE to renovate B2B websites: helping you organize years of accumulated product data, preserving original URLs, and transforming content into an AI-understandable structure.
What is AEO?
AEO (Answer Engine Optimization) AEO is the practice of structuring your website content so that AI tools like ChatGPT, Perplexity, and Google AI Overviews can understand and cite it when answering questions. While SEO aims for search result rankings, AEO strives for a direct quote and a link within AI-generated answers.
AEO doesn't replace SEO. Both benefit from well-organized product data.
Why old websites aren't cited by AI
The most valuable asset for many B2B websites is years of accumulated product specifications. The problem isn't the content itself, but that the data format isn't AI-readable.
Old Website · What AI sees on your product page
Excellent quality, inquiries welcome.
PDFFor full specifications, please download the catalog.AI only reads 'excellent quality'; specifications are hidden in PDFs.
After Renovation · Structured data AI reads
"@type": "Product","name": "M8 Stainless Steel Hex Bolt","material": "SUS304 / SUS316","size": "M8 × 10–120 mm, customizable","certification": "Material certificate included with shipment","moq": "500 pieces"
Product name, material, size, and certifications are clear, allowing AI to directly cite them.
Catalogs and spec sheets are PDFs; web pages only show a product photo and a brief description.
The webpage doesn't tell AI what's the product name, material, or size.
The official website, catalogs, and sales team's Excel sheets all have different information, leaving AI confused about which to trust.
Buyers ask 'who can customize length,' but the website lacks a direct answer.
How we do it
You don't need to organize your data yourself. We start with your existing website, PDFs, and Excel files, working all the way to making your content AI-readable and performance-trackable.
Inventory existing pages, catalogs, and spec sheets, and ask AI tools how they currently describe your products.
OutputHealth check report and renovation scope
Organize specifications from PDFs, Excel, and old pages into consistent, structured product data, confirming any discrepancies with you.
OutputStructured product data
Preserve original URLs and set up redirects, build multilingual versions simultaneously; future content updates can be done via AI conversation.
OutputNew website launched
Add JSON-LD structured data, FAQs, and direct answer formatting; CMS BEE separately tracks visits from AI assistants and crawlers.
OutputVisibility into AI visits
After the renovation
Customers can download the latest spec sheets directly from the website; update one number in the backend, and it syncs across the site, preventing outdated versions from being sent.
No more emailing Excel files; an update in the backend instantly synchronizes specifications and images for partners worldwide.
Recommend complementary components based on product relationships, ensuring customers inquire about everything they need at once.
Frequently Asked Questions
For any other questions, feel free to contact us directly.
AEO (Answer Engine Optimization) is the practice of structuring your website content so that AI tools like ChatGPT, Perplexity, and Google AI Overviews can understand and cite it when answering questions. SEO aims for search result rankings, while AEO strives for citations within AI answers. Both leverage the same product data and are not mutually exclusive.
We will preserve original URLs. For pages that cannot be preserved, we'll set up 301 redirects and migrate content completely to new pages, aiming to maintain existing rankings. Before renovation, we'll assess important pages and traffic sources, then monitor performance post-launch.
No. Organizing product data is part of our service: we start with your existing PDFs, Excel files, and old web pages, structuring them into consistent data, and confirming any discrepancies with you.
Once data structuring and JSON-LD are implemented, AI crawlers can begin reading it. The actual time to be cited depends on the frequency of AI tool updates and industry competition. CMS BEE separately tracks visits from AI assistants and crawlers, allowing you to see the changes.
CMS BEE manages content and templates separately, making product data and multilingual versions easier to maintain. Daily updates can be done via AI conversations, and it differentiates between visits from general users, AI assistants, and crawlers, making it ideal for websites aiming for long-term AEO strategy.
Tell us about your current website and product data, and we'll tell you directly what we can do.